Adam Smith
Amazon NFT initiative coming soon
Amazon is currently working on a new initiative that will make it easier for content creators to port their assets between different services. This could mean that you will be able to use the same asset on Twitch and YouTube, for example, or even Facebook and Tumblr.
The Amazon NFT initiative
You know how sometimes you're playing a game on your phone and you want to take your progress with you?
Well, Amazon is working on an NFT initiative that will allow users to port their content between channels. The idea is that users can play a game or consume an experience on one device, but when they move over to another device (or even another app), their progress should still be there.
Amazon's NFT team has been working hard for months now on making this happen by creating tools which help developers build cross-platform experiences using non-fungible tokens (NFTs).
Same asset across multiple Amazon platforms
An NFT is a non-fungible token, which means it's unique and can't be divided into smaller units. On the other hand, ERC721s are fungible--they're all equal and interchangeable.
NFTs can be used across multiple platforms and applications, whereas ERC721s are limited to one place at a time (e.g., an Ethereum blockchain). This means that you will be able to use the same asset across multiple Amazon platforms, including Twitch and YouTube.
Streamlined content transfer between services.
Amazon is making it easier for creators to port their content between services. This is a good thing for creators, who can now more easily get their work seen on all of the major platforms. It's also great because it means that Amazon is going to have an even larger pool of content available on their platform, which will help them compete with other services like Netflix and Hulu.
Conclusion
This is great news for creators who want to build their audience on Amazon but don't want to lose access to their existing followers on other platforms. The ability to port content between services means that creators can continue using the tools they know best while expanding their reach across new platforms like Twitch and YouTube.
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